Essay on Media Manipulation - 569 Words

The media and advertising hinder do indeed hinder our being fully human. Mass media including radio, television and newspapers endeavors to shape public opinion on a variety of things. The media attempts to manipulate those values instilled by parents and society in general, thus taking away from our being human. Messages designed to influence peoples’ attitudes, desires and decisions fall upon society urging those people to buy a certain product, vote for a certain political figure, or support a â€Å"worthy† cause. The daily attack of media and advertising persuade the public to be one and the same, rather than allowing them to function as humans who follow their own beliefs. nbsp;nbsp;nbsp;nbsp;nbsp;Public opinion is formed through†¦show more content†¦Parents try to teach their kids that smoking is wrong, for example, yet commercials showing the rich and glamorous smoking are seen everyday on television. Subliminal messages are sent to the viewer that those who smoke drive fancy cars and are beautiful people, thus enticing the viewer to smoke their product. One cannot be fully human without values, yet the media tries to interfere with those values acquired from infancy, causing a major conflict in human lives. nbsp;nbsp;nbsp;nbsp;nbsp;Advertisements, commercials, and carefully crafted messages fly at consumers over the radio, through television, newspapers, magazines, posters, flyers, mailings, and on billboards displayed across the city. A huge amount of skill, effort, research and money goes into creating these advertisements, exposing the average Canadian to over 2000 commercial messages daily. Not surprisingly the average consumer tends to purchase those products that have appealing/catchy commercials attached to them. A person who claims to be fully human would not be affected by this propaganda, yet that person does not exist or is a dying breed at best, for every human being has formed at least one opinion/belief based on something the mass media has dictated to the world. nbsp;nbsp;nbsp;nbsp;nbsp;The mass media prevents us as human beings to be fully human. Propaganda unconsciously causes the public to act in ways they may notShow MoreRelatedThe Media: A Source of Information or Manipulation?1343 Words   |  6 PagesThe role of news media is imperative to modern democratic process. For most of the people news media is a dominant source of information about the world they tell us what matters, who matters so the quality of democracy depends upon the information media provides (Lewis, 1997). If we want to understand how media works we have to look at its institutional structure for example how it is organized, who controls and funds the media (Chomsky, 1997). 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